Topic：The Analytical Marketer　

(分析型营销者)　

Time： 11:10-12:00am, 23 March, 2018

Venue：Room 220, Lab Building, School of International Education

Lecturer：Dr. Patrick McCole (Dean of Queen’s Management School, Queen’s University Belfast, UK）

About the lecturer: Dr Patrick McCole is a Senior Lecturer in Marketing and Director of Internationalisation at Queen’s Management School, Queen’s University Belfast.He has published in theEuropean Journal of Information Systems,Information and Management,Journal of Business ResearchandMISQuarterly, among others.Dr Patrick holds professional qualifications from the Higher Education Academy (FHEA) and the Chartered Institute of Marketing (MCIM).