Lecturer：Dr. Patrick McCole （Dean of Queen’s Management School, Queen’s University Belfast, UK）
　　Time：   10:15-12:00am, 27 Sept, 2017
　　Venue：  Room 215, Teaching Building, School of International Education
　　Topic：   Contemporary Challenges and Opportunities for Marketing Practice in the Networked Era: A Western Perspective　　
               
　　About the lecturer: Dr Patrick McCole is a Senior Lecturer in Marketing and Director of Internationalisation at Queen’s Management School, Queen’s University Belfast.He has published in theEuropean Journal of Information Systems,Information and Management,Journal of Business ResearchandMISQuarterly, among others.Dr Patrick holds professional qualifications from the Higher Education Academy (FHEA) and the Chartered Institute of Marketing (MCIM).

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